BlackMagic, Patoranking thrill guests at launch of McDowell’s No.1 Platinum Whiskey

Tuesday 29 July 2014

BlackMagic, Patoranking thrill guests at launch of McDowell’s No.1 Platinum Whiskey

Oriental Hotel was abuzz with music, celebrities and lights on Friday 25th of July as McDowell’s No. 1, the world largest selling whisky franchise, launched its premium variant McDowell’sNo.1 Platinum Whisky in Nigeria.

At this elegant and festive event to celebrate the new spirit and a milestone moment, guests were treated to the music of Blackmagic and Patoranking. Andre Blaze, anchored the event for the night.

The launch of a premium variant of McDowell’s No. 1 whisky is timely, coming at a time when upwardly mobile consumers in Nigeria are enjoyingand experimenting with more premium offerings like whisky. McDowell’s No.1 with its international appeal is becoming an attractive brand of choice for such consumers. And when there is a milestone moment that needs to be underlined with premium celebrations, McDowell’s No. 1 Platinum is the perfect fit. This was certainly demonstrated at the launch event.

Guests were treated to an experience of the brand via the TVC and other visual effects. The great unveil was made by Barrister Mrs. Lucy IzoduwaOmagbonwho found the remote under her chair. Shehad to trigger off an incredible CGI sequence about the brand.

According to Ashok Capoor, President - Strategy, United Spirits Limited (USL), “McDowell’s No 1 family is now far ahead in the game with half a million cases sales last year in Nigeria. Global expansion and the premiumization strategy has paid off significantly for this portfolio especially in creating the largest whisky franchise with the combined strength of McDowell’s No. 1 whisky and McDowell’s No. 1 Platinum whisky. The brand has created new benchmarks be it contribution to USL’s topline and bottom line, retail value or, growth vis a vis industry performance. The record breaking performance by McDowell’s No. 1 is a reiteration of great faith affirmed in the brand by consumers and our trade partners.”

“Consistency in quality, innovative packaging, value packed innovations, strong sales push, has triggered the brand to capture disproportionate growth in the market. We have consistently launched new and premium variants across flavours to move consumers up the value chain and increase portfolio contribution.” added Capoor.

Other performances were from a contortionist dance troupe; indeed the evening was a celebration.